Self Branding
Sharon Cheung, Founder and CEO, YiJie Media

Prof Denis Noble interviews Sharon Cheung, Journalist and CEO, about the importance of self branding in today's world where promoting one's image seems to be the hottest new trend. Social media is an important tool that we should take advantage of if we want reach as many people as we can to promote our image. An interesting view on how to look at this new way of being seen by others and vice versa. It's about the notion that we are unique, and that should be the starting point to know yourself and project what you want to the world.

6 January 2016
Duration: 10min
Size: 372MB